Semantic Indexing or Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in content. The contents of a web page are crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page. LSI looks for synonyms related to the title of your page. Latent Semantic Indexing came as a direct reaction to people trying to cheat search engines by cramming Meta keyword tags full of hundreds of keywords, Meta description full of more keywords, and page content full of nothing more than random keywords and no subject-related material or worthwhile content. LSI will not affect a squeeze page that has no intention of achieving a search engine rank anyway, due to its minimalistic content. But for site owners or bloggers hoping to get on the search engines good side, pay attention to LSI.
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If you want to look for more information, check some free online courses available at coursera.org, edx.org or udemy.com.
Recommended reading list:
|Data Science from Scratch: First Principles with Python
Data science libraries, frameworks, modules, and toolkits are great for doing data science, but they’re also a good way to dive into the discipline without actually understanding data science. In this book, you’ll learn how many of the most fundamental data science tools and algorithms work by implementing them from scratch.
If you have an aptitude for mathematics and some programming skills, author Joel Grus will help you get comfortable with the math and statistics at the core of data science, and with hacking skills you need to get started as a data scientist. Today’s messy glut of data holds answers to questions no one’s even thought to ask. This book provides you with the know-how to dig those answers out.
Get a crash course in Python
Learn the basics of linear algebra, statistics, and probability—and understand how and when they're used in data science
Collect, explore, clean, munge, and manipulate data
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Implement models such as k-nearest Neighbors, Naive Bayes, linear and logistic regression, decision trees, neural networks, and clustering
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|Practical Statistics for Data Scientists: 50 Essential Concepts
Statistical methods are a key part of of data science, yet very few data scientists have any formal statistics training. Courses and books on basic statistics rarely cover the topic from a data science perspective. This practical guide explains how to apply various statistical methods to data science, tells you how to avoid their misuse, and gives you advice on what's important and what's not.
Many data science resources incorporate statistical methods but lack a deeper statistical perspective. If you’re familiar with the R programming language, and have some exposure to statistics, this quick reference bridges the gap in an accessible, readable format.
With this book, you’ll learn:
Why exploratory data analysis is a key preliminary step in data science
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How to use regression to estimate outcomes and detect anomalies
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Statistical machine learning methods that “learn” from data
Unsupervised learning methods for extracting meaning from unlabeled data
|Doing Data Science: Straight Talk from the Frontline
Now that people are aware that data can make the difference in an election or a business model, data science as an occupation is gaining ground. But how can you get started working in a wide-ranging, interdisciplinary field that’s so clouded in hype? This insightful book, based on Columbia University’s Introduction to Data Science class, tells you what you need to know.
In many of these chapter-long lectures, data scientists from companies such as Google, Microsoft, and eBay share new algorithms, methods, and models by presenting case studies and the code they use. If you’re familiar with linear algebra, probability, and statistics, and have programming experience, this book is an ideal introduction to data science.
Statistical inference, exploratory data analysis, and the data science process
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|The Data Science Handbook: Advice and Insights from 25 Amazing Data Scientists
The Data Science Handbook contains interviews with 25 of the world s best data scientists. We sat down with them, had in-depth conversations about their careers, personal stories, perspectives on data science and life advice. In The Data Science Handbook, you will find war stories from DJ Patil, US Chief Data Officer and one of the founders of the field. You ll learn industry veterans such as Kevin Novak and Riley Newman, who head the data science teams at Uber and Airbnb respectively. You ll also read about rising data scientists such as Clare Corthell, who crafted her own open source data science masters program. This book is perfect for aspiring or current data scientists to learn from the best. It s a reference book packed full of strategies, suggestions and recipes to launch and grow your own data science career.
|Introduction to Machine Learning with Python: A Guide for Data Scientists
Machine learning has become an integral part of many commercial applications and research projects, but this field is not exclusive to large companies with extensive research teams. If you use Python, even as a beginner, this book will teach you practical ways to build your own machine learning solutions. With all the data available today, machine learning applications are limited only by your imagination.
You’ll learn the steps necessary to create a successful machine-learning application with Python and the scikit-learn library. Authors Andreas Müller and Sarah Guido focus on the practical aspects of using machine learning algorithms, rather than the math behind them. Familiarity with the NumPy and matplotlib libraries will help you get even more from this book.
With this book, you’ll learn:
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How to represent data processed by machine learning, including which data aspects to focus on
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Methods for working with text data, including text-specific processing techniques
Suggestions for improving your machine learning and data science skills